{"id":1356,"date":"2020-05-29T10:15:13","date_gmt":"2020-05-29T15:15:13","guid":{"rendered":"https:\/\/idehpucp.pucp.edu.pe\/revista-memoria\/bicicletas-y-mercados-saludables-sueno-o-realidad-a-corto-plazo\/"},"modified":"2025-04-25T14:33:46","modified_gmt":"2025-04-25T19:33:46","slug":"bicicletas-y-mercados-saludables-sueno-o-realidad-a-corto-plazo","status":"publish","type":"post","link":"https:\/\/idehpucp.pucp.edu.pe\/revista-memoria\/bicicletas-y-mercados-saludables-sueno-o-realidad-a-corto-plazo\/","title":{"rendered":"Bicicletas y mercados saludables. \u00bfSue\u00f1o o realidad a corto plazo?"},"content":{"rendered":"\n

La crisis del COVID-19<\/strong> es una oportunidad para hacer nuestra ciudad m\u00e1s vivible y humana. Un poco m\u00e1s lime\u00f1a y menos globalizada. Pero para ello, la batalla por el tipo de ciudad que queremos se libra en muchos frentes<\/strong>.  Veamos dos: el tr\u00e1nsito<\/strong> y el mercado<\/strong> con sus cadenas comerciales de alimentos.<\/p>\n\n\n\n

Ir en bicicleta, pero seguro<\/strong><\/h2>\n\n\n\n

Efra\u00edn Barrera<\/strong> naci\u00f3 con una bicicleta bajo el brazo. \u201cMi pap\u00e1 nos llevaba de ni\u00f1os en su bici. \u00c9ramos toda una novedad en nuestro barrio\u201d, cuenta el profesor de teolog\u00eda y pastor evang\u00e9lico de 55 a\u00f1os. \u201cAprend\u00ed a usar bicicleta antes de aprender a jugar f\u00fatbol\u201d. \u00c9l ha mantenido esa costumbre hasta el d\u00eda de hoy y usa regularmente su bicicleta para movilizarse desde su casa en San Mart\u00edn de Porres hasta su lugar de trabajo en Lince. Recorre diariamente nueve kil\u00f3metros en 35 minutos<\/strong>, atravesando varios distritos lime\u00f1os. \u00c9l tambi\u00e9n es un maratonista.<\/p>\n\n\n\n

Su recorrido es un camino lleno de riesgos, \u201cMis hermanos que viven en el extranjero me dicen que es demasiado peligroso, pero el placer para m\u00ed de montar bicicleta supera el riesgo<\/strong>\u201d, dice Efra\u00edn Barrera. A lo largo de los a\u00f1os ha observado c\u00f3mo la violencia en la calle ha aumentado<\/a> (el n\u00famero de accidentes fatales en la calle en la regi\u00f3n Lima subi\u00f3 de 585 en el 2012 a 749 en el 2018). \u201cLos ch\u00f3feres de autos y buses nos consideran como un estorbo\u201d, comenta \u201clamentablemente tambi\u00e9n la mayor\u00eda de los polic\u00edas\u201d. En todos sus a\u00f1os de ciclista no se ha encontrado con ning\u00fan polic\u00eda que defienda sus derechos frente a un chofer  de auto o de combi.<\/strong> As\u00ed como ha visto crecer la violencia en la calle, tambi\u00e9n ha visto incrementar en gran cantidad los autom\u00f3viles en su barrio. \u201cAntes no era alcanzable tener uno, pero ahora los autos son muy baratos<\/strong>\u201d.<\/p>\n\n\n\n

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Foto: SPDA<\/figcaption><\/figure>\n\n\n
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\u2036Que la ciudad tenga menos ciclov\u00edas, pero que sean de buena calidad, haciendo la calle segura. As\u00ed empoderas al ciclista\u00bb<\/p>\n <\/blockquote>\n \n\n\n

El anuncio del Presidente de la Rep\u00fablica de fomentar el uso de bicicletas \u2212a ra\u00edz de la crisis desatada por la pandemia del Coronavirus\u2212 le da satisfacci\u00f3n, pero Efra\u00edn est\u00e1 consciente de los desaf\u00edos: \u201cUna cultura de la bicicleta no se construye de un d\u00eda al otro<\/strong>, demora a\u00f1os de educaci\u00f3n vial en colegios y con las autoridades\u201d. As\u00ed, la bicicleta se presenta como la gran soluci\u00f3n frente al peligro de contagio que constituir\u00e1n buses y combis hacinados. El Ejecutivo ha anunciado la construcci\u00f3n de 300 kms<\/strong>. de ciclov\u00edas dentro de 100 d\u00edas, las cuales conectar\u00e1n los conos de Lima con los centros econ\u00f3micos<\/strong> de la ciudad.<\/p>\n\n\n\n

\u201cEl proyecto no solo contempla la remodelaci\u00f3n de antiguas ciclov\u00edas, o ciclov\u00edas temporales en un carril de la v\u00eda, sino tambi\u00e9n la asistencia t\u00e9cnica a los distritos y la sensibilizaci\u00f3n a todos los actores del sistema de transporte<\/strong>\u201d, dice Jos\u00e9 Carlos Soldevilla<\/strong>, uno de los responsables del dise\u00f1o del proyecto. \u00c9l espera que la instalaci\u00f3n temporal de tantas ciclov\u00edas lleve a un cambio de movilidad en las personas, sobre todo en los viajes cortos de menos de 7 kil\u00f3metros.<\/strong><\/p>\n\n\nContinuar Leyendo: Bicicletas y mercados saludables. \u00bfSue\u00f1o o realidad a corto plazo?<\/span><\/a>\n\n\n

S<\/strong>usana L\u00f3pez<\/strong> quisiera compartir esa misma esperanza. Desde que la arquitecta urbanista espa\u00f1ola vivi\u00f3 en Holanda, es una entusiasmada ciclista. Sin embargo, los dos a\u00f1os que lleva viviendo en Lima no le han podido quitar el temor de andar en bicicleta por la ciudad, menos a\u00fan llevando su hijo peque\u00f1o (seg\u00fan una encuesta<\/a> de IPSOS el 50% de los encuestados dice que no usa la bicicleta por miedo a ser atropellado). \u201cMuchas ciclov\u00edas en Lima no son suficientemente anchas\u201d, dice la urbanista, que tambi\u00e9n es profesora de la PUCP.  \u201cQue la ciudad tenga menos ciclov\u00edas, pero que sean de buena calidad<\/strong>, haciendo la calle segura. As\u00ed empoderas al ciclista<\/strong>\u201c afirma con convicci\u00f3n L\u00f3pez.<\/p>\n\n\n\n

A pesar de que Lima tiene una baja tasa de motorizaci\u00f3n<\/a> (180 veh\u00edculos por 1.000 habitantes) en comparaci\u00f3n con otras ciudades de la regi\u00f3n o de Europa, la sensaci\u00f3n es que la ciudad est\u00e1 saturada de autos.  \u201cMuchas calles tienen carriles demasiado anchos<\/strong>, le podr\u00edas quitar un metro, as\u00ed bajas la velocidad y puedes dar m\u00e1s espacio al bicicleta\u201d, afirma la arquitecta dibujando una soluci\u00f3n.<\/p>\n\n\n\n

Mariana Alegre<\/strong>, directora del Observatorio Ciudadano \u201cLima C\u00f3mo Vamos<\/strong>\u201d,  teme que el tema de las ciclov\u00edas no sea tratado con la seriedad t\u00e9cnica que merece. \u201cAhora est\u00e1 de moda, pero si no se dise\u00f1a bien<\/strong>, la gente va a decir que no funcion\u00f3 y dejar\u00e1 pronto la bicicleta<\/strong>\u201d. Aunque la nueva Autoridad del Transporte Urbano para Lima y Callao<\/strong>  (ATU) ser\u00e1 el ente rector del plan de ciclov\u00edas, la ejecuci\u00f3n est\u00e1 en manos de los 50 distritos lime\u00f1os y chalacos<\/strong>. Muchos de ellos carecen de experticia t\u00e9cnica en el dise\u00f1o de ciclov\u00edas.  Alegre no tiene duda de que una reforma del transporte tiene que pasar por quitar espacio a los autos. \u201cPero los que poseen un auto son gente de poder.<\/strong> Ellos se quejan con los alcaldes, y estos no se atreven a decidir en contra de ellos\u201d, as\u00ed explica la especialista la predominancia tan visible del auto en Lima.  Tampoco funcionar\u00e1n las ciclov\u00edas si no van acompa\u00f1adas de una fuerte campa\u00f1a de educaci\u00f3n vial<\/strong> en choferes y polic\u00edas para que protejan a los ciclistas. \u201cLos polic\u00edas nunca dicen nada en contra de los ch\u00f3feres\u201d.<\/p>\n\n\n\n

Juan Pablo Le\u00f3n<\/strong>, periodista especializado en temas de transporte, quiere ver el vaso medio lleno. \u201cLe doy un 50% de chance que esta crisis sea una oportunidad<\/strong> para un cambio en el sistema de transporte\u201d. Es positivo, dice, pues la ATU es un ente t\u00e9cnico que conoce y que lidera el proceso \u2013aunque las debilidades de muchos distritos en la implementaci\u00f3n constituir\u00e1n un riesgo\u2212 \u201cAntes del COVID-19, el 1% de los viajes en Lima se hac\u00edan en bicicleta, ahora ya son 4%<\/strong>\u201d.<\/p>\n\n\n

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\u2036Antes era dif\u00edcil para \u00e9l conseguir mano de obra que quisiera trabajar en el campo. \u201cPero ahora las personas de Lima regresan, nuestros campos son m\u00e1s verdes que nunca\u00bb<\/p>\n <\/blockquote>\n \n\n\n

De la Feria al Delivery<\/strong><\/h2>\n\n\n\n

Una bicicleta no le servir\u00e1 de mucho a Jhimy Casas<\/strong>. El agricultor sube cada madrugada a pie por un sendero empinado de una quebrada en su natal Matucana<\/strong> en la sierra central, a dos horas y media de Lima. Ah\u00ed, al lado de unos cerros imponentes, cultiva tomates, lechugas, pepino, rabanito y muchas otras verduras. Su padre, Laureano Casas,<\/strong> es uno de los pioneros de la agricultura ecol\u00f3gica en el Per\u00fa y Jhimy est\u00e1 tomando la posta. Cada s\u00e1bado y domingo llena su peque\u00f1o cami\u00f3n con las verduras reci\u00e9n cosechadas, baja en la madrugada a Lima y las vende en un stand de la bioferia de Surquillo,<\/strong> donde ya le suelen esperar sus clientes habituales. As\u00ed fue, hasta hace poco. Con la cuarentena tambi\u00e9n la bioferia cerr\u00f3.<\/strong><\/p>\n\n\n\n

Jhimy se qued\u00f3 sin ingresos pero no se qued\u00f3 de brazos cruzados. \u201cYa antes del Coronavirus ten\u00edamos los datos de unos 20 clientes, y ahora les hemos ofrecido un servicio por delivery\u201d.  Por el momento ya cuentan con 40 clientes en varias zonas de Lima a las que proveen con verduras ecol\u00f3gicas reci\u00e9n cosechadas. Una vez que supo c\u00f3mo hacer el pase laboral especial, el agricultor pudo bajar con su peque\u00f1o cami\u00f3n a Lima y entregar las bolsas a varios amigos taxistas que hacen el reparto. \u201cNo tenemos los mismos ingresos que antes, pero no nos va mal\u201d, comenta el productor de 39 a\u00f1os.  Como todos los padres de familia en el Per\u00fa lamenta que sus ni\u00f1os no pueden ir al colegio<\/strong>, y adem\u00e1s extra\u00f1a no poder viajar a los pueblos para hacer trueques de semilla.  A\u00fan en el caso de que la bioferia de Surquillo  no abra todo el a\u00f1o, Jhimy est\u00e1 confiado en que con su servicio de delivery<\/em> podr\u00e1 compensar buena parte de las p\u00e9rdidas.  \u201cClaro, lo que falta es el contacto con los caseros<\/strong>; nos conocen y cuando por ejemplo alguna verdura est\u00e1 un poco manchada por una plaga, le podemos explicar\u201d.  Pero la crisis del COVID-19 ha tra\u00eddo algo positivo: antes era dif\u00edcil para \u00e9l conseguir mano de obra que quisiera trabajar en el campo<\/strong>. \u201cPero ahora las personas de Lima regresan, nuestros campos son m\u00e1s verdes que nunca<\/strong>\u201d.<\/p>\n\n\n\n

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Foto: Andina<\/figcaption><\/figure>\n\n\n\n

\u00bfSer\u00e1 que esta crisis es una oportunidad para fortalecer el v\u00ednculo entre los productores agr\u00edcolas y  sus clientes en la gran urbe<\/strong>?  O \u00bfPrimar\u00e1n los supermercados y bodegas en esta crisis? Todav\u00eda es temprano para decirlo.  En todo el Per\u00fa, los mercados de abasto y las ferias suelen ser lugares de encuentro entre productores y consumidores, y justo estos mercados han resultado ser los focos de mayor contagio. El Presidente Vizcarra anunci\u00f3<\/a> la intervenci\u00f3n de 2.000 mercados en el pa\u00eds. Varios de ellos permanecen cerrados mientras se implementa el protocolo de salubridad necesario.<\/p>\n\n\n\n

La arquitecta peruana-espa\u00f1ola Gabriela Sanz<\/strong> est\u00e1 convencida que los mercados de abasto del Per\u00fa pueden ser reformados<\/strong> y adecuados al contexto COVID-19, sin abandonar su idiosincrasia. El 50% de las compras de alimentos en Lima se hacen en mercados<\/strong>, cita<\/a> Sanz una estad\u00edstica realizada por la Encuesta Nacional de Hogares y Condiciones de Vida<\/strong> (ENAHO) del a\u00f1o 2017.  El problema, dice, es que los mercados son mayormente informales<\/strong>, con pocas normas y procesos de decisi\u00f3n muy lentos. La gran mayor\u00eda de ellos nacieron de invasiones y pertenecen a juntas de comerciantes.<\/p>\n\n\n\n

Gabriela hizo el proyecto para la renovaci\u00f3n del \u00abMercado Del<\/strong> Ermita\u00f1o\u00bb<\/strong> en Independencia.<\/strong> De all\u00ed propone varios puntos para hacer de los mercados lugares m\u00e1s saludables tambi\u00e9n en tiempos de pandemia: otra gesti\u00f3n de espacio, m\u00e1s ventilado y m\u00e1s luz<\/strong>; con dep\u00f3sitos y zonas de carga. \u201cUn aplicativo podr\u00eda indicar cu\u00e1nto tiempo te falta para que te atiendan en un stand, y puedes aprovechar el tiempo para hacer otras cosas\u201d, propone Sanz. \u201cY durante la pandemia, los stands pueden convertirse en lugares de acopio y de recojo de mercanc\u00eda\u201d<\/p>\n\n\n

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\u2036Si la gente prefiere comer papa prefrita, \u00bfpor qu\u00e9 a nadie se le ha ocurrido invertir en una planta en el Per\u00fa?\u00bb<\/p>\n <\/blockquote>\n \n\n\n

La arquitecta no cree que la pandemia pueda barrer con los mercados de abastos y fortalecer los supermercados. \u201cDemasiadas personas viven de los mercados, \u00bfQu\u00e9 har\u00edas con todos ellos?<\/strong>\u201d En otros pa\u00edses los mercados marcan tendencias, como en Europa donde experimentan un renacimiento. \u201cLas personas vuelven a buscar el contacto directo con el productor y los mercados tradicionales en el Per\u00fa enganchan con este deseo\u201d.  Mariana Alegre tambi\u00e9n apuesta sobre los mercados locales, y a\u00fan m\u00e1s en tiempos de pandemia donde hay que evitar los viajes. \u201cTenemos que reiniciar nuestro barrio<\/strong>, activar todos los servicios de cercan\u00eda que hay all\u00ed, y por supuesto el mercado es el coraz\u00f3n del barrio\u201d.<\/p>\n\n\n\n

El riesgo es que las buenas intenciones y propuestas se queden en el tintero, porque hay cifras que apuntan a tendencias opuestas<\/strong>. El economista agrario Eduardo Zegarra<\/strong> llam\u00f3 la atenci\u00f3n sobre el hecho que en marzo y abril de 2020, es decir en plena cuarentena, ha aumentado la importaci\u00f3n de papas fritas prefabricadas<\/strong> y congeladas desde B\u00e9lgica y Holanda.  El aumento del consumo de la papa prefabricada importada para hacer papas fritas ha ido en aumento constante durante los \u00faltimos a\u00f1os \u2212en desmedro de todas las campa\u00f1as de Promper\u00fa celebrando al Per\u00fa como cuna de las 5.000 variedades de papa\u2212.  Pero no solo se trata de un orgullo nacional herido, sino de la ruina de miles de peque\u00f1os productores que no pueden sacar sus papas de la chacra, porque el costo del transporte es m\u00e1s grande de lo que le paga el mercado<\/strong>. Si la gente prefiere comer papa prefrita, \u00bfpor qu\u00e9 a nadie se le ha ocurrido invertir en una planta en el Per\u00fa? \u201cAll\u00ed habr\u00eda una oportunidad de negocio, porque las papas importadas prefabricadas son cuatro veces m\u00e1s caras que la papa peruana<\/strong>. Hay margen de ganancia\u201d, dice Zegarra.  Adem\u00e1s, la papa holandesa importada es un tub\u00e9rculo tan hipercultivado, carente de elementos nutritivos, estandarizado en tama\u00f1o y sabor, que casi es un insulto que lleve el mismo nombre que una papa nativa peruana. Desde que existe el Tratado de Libre Comercio con la Uni\u00f3n Europea, el Per\u00fa no puede poner f\u00e1cilmente un arancel a la papa importada para proteger la producci\u00f3n nacional, \u201caqu\u00ed carecemos de una pol\u00edtica industrial<\/strong>, lo \u00fanico que cuenta es lo que el consumidor quiere\u201d, resume el dilema.<\/p>\n\n\n\n

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Foto: Andina<\/figcaption><\/figure>\n\n\n\n

La importaci\u00f3n de la papa europea prefabricada en plena epidemia ten\u00eda como objetivo abastecer el stock de las cadenas de comida r\u00e1pida para despu\u00e9s de la cuarentena, sospecha Zegarra.  Las fotos de largas colas delante de una conocida cadena de comida r\u00e1pida durante la cuarentena, que circularon en las redes, confirman que la batalla  por una alimentaci\u00f3n m\u00e1s saludable y un contacto directo con el productor peruano  est\u00e1 muy lejos de ser ganada.<\/strong><\/p>\n\n\n

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\u2036El escuchar el sonido de p\u00e1jaros que antes se perdieron bajo los ruidos de motores y cl\u00e1xones, puede tocar una fibra de lo que ya hab\u00edamos olvidado\u00bb<\/p>\n <\/blockquote>\n \n\n\n

Es una batalla que Cl\u00edmaco C\u00e1rdenas<\/strong> libra a diario. El ganadero lechero oriundo de Arequipa es tambi\u00e9n presidente de Conveagro,<\/strong> un foro de di\u00e1logo y propuestas sobre el agro peruano que re\u00fane a gremios de productores igual que ONG y acad\u00e9micos. En el Per\u00fa hay 1’200.000 productores agrarios de subsistencia<\/strong>, la mayor\u00eda de ellos no tiene la suerte de Jhimy Casas, que ya pod\u00eda contar con una red de clientes por su trayectoria en la bioferia. \u201cMucha producci\u00f3n se queda en la chacra<\/strong>, porque no existen protocolos claros de salubridad y porque el transporte se ha encarecido much\u00edsimo\u201d, comenta el ganadero.  \u201cQueso y carne, por ejemplo, se ha transportado en los buses de pasajeros que ya no van a las ciudades y si t\u00fa fletas hoy un cami\u00f3n, digamos de Arequipa a Lima, y no tiene mercanc\u00eda de regreso, te cuesta lo doble\u201d.  As\u00ed se da la paradoja: muchos productores no pueden cosechar mientras que en las ciudades se expande el hambre.<\/strong>  Una soluci\u00f3n, dice Zegarra, podr\u00eda ser un transporte organizado por el Estado, adem\u00e1s de la compra de las canastas familiares<\/strong> a los peque\u00f1os productores.<\/p>\n\n\n\n

La existencia de mercados locales y mayoristas es esencial para que funcione la cadena comercial. \u201cNi me quiero imaginar c\u00f3mo ser\u00eda si cierran el mercado de Santa Anita<\/strong>\u201d, exclama C\u00e1rdenas. El objetivo que se ha trazado el Gobierno es intervenir 2.000 mercados<\/strong> para que adapten los protocolos de salubiridad necesarios.<\/p>\n\n\n\n

Pelear por la utop\u00eda <\/strong><\/h2>\n\n\n\n

Redes de cercan\u00eda, servicios dentro del barrio, mercados locales abastecidos por peque\u00f1os productores, donde se aplican \u2013 durante la epidemia \u2013 servicios de delivery <\/em>y de recojo, y a los cuales acude la gente en bicicleta sobre una amplia red de ciclov\u00edas seguras: m\u00e1s o menos as\u00ed ser\u00eda la propuesta de vida urbana a ra\u00edz del Coronavirus. \u00bfUna utop\u00eda para la delgada clase media lime\u00f1a?.<\/strong><\/p>\n\n\n\n

Por lo menos los sue\u00f1os y la percepci\u00f3n de lo que importa parecen haber cambiado durante esta crisis. Susana L\u00f3pez, participa en un proyecto de investigaci\u00f3n liderado por la Universidad de La Coru\u00f1a en Espa\u00f1a y que se realiza en 12 pa\u00edses. Para ello  recogi\u00f3 1 200 encuestas de peruanos en distintas ciudades y estratos sociales sobre c\u00f3mo cambi\u00f3 su h\u00e1bitat durante la cuarentena.<\/p>\n\n\n\n

\u201cLo que m\u00e1s me sorprendi\u00f3 es que tanta gente ha indicado que extra\u00f1a el contacto con la naturaleza<\/strong>\u201d, comenta la urbanista.  No es algo que hasta ahora parec\u00eda tener mucha importancia para los lime\u00f1os. El escuchar el sonido de p\u00e1jaros<\/strong> que antes se perdieron bajo los ruidos de motores y cl\u00e1xones, puede tocar una fibra de lo que ya hab\u00edamos olvidado.<\/p>\n\n\n\n

As\u00ed como esta crisis nos da la oportunidad de valorar lo que importa de verdad: alimentos, electricidad, agua, recojo de basura, cuidado de ancianos y enfermos, como comenta el economista ecol\u00f3gico Jos\u00e9 Carlos Silva<\/strong>, tambi\u00e9n nos evidencia las grandes desigualdades de la sociedad<\/strong>, donde muchos ni siquiera tienen asegurado el cubrir estas necesidades b\u00e1sicas.<\/p>\n\n\n\n

Vivir en una ciudad humana, sostenible y solidaria deber\u00eda ser un anhelo que cruza las clases sociales y todos los sectores de la ciudad.  Alcanzarlo no ser\u00e1 gratuito.<\/strong> Con o sin pandemia, habr\u00e1 que pelearlo. En palabras de L\u00f3pez: \u201cNosotros como individuos somos responsables del cambio, y Lima a\u00fan es una sociedad muy poco empoderada<\/strong>\u201d.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La crisis del COVID-19 es una oportunidad para hacer nuestra ciudad m\u00e1s vivible y humana. Un poco m\u00e1s lime\u00f1a y menos globalizada. Pero para ello, la batalla por el tipo de ciudad que queremos se libra en muchos frentes.  Veamos dos: el tr\u00e1nsito y el mercado con sus cadenas comerciales de alimentos. Ir en bicicleta, 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